Hi there.
I’m a design leader focused on hospitality, brand storytelling, and impact at scale.
Leading design, creative & brand for all existing stores & new concept locations. Driving new market entry from a physical presence and establishing standards to facilitate scaling and store growth.
Responsible for opening 3 new restaurants in 3 new markets within 4 months of coming on board.
DIG.
Restaurant Experience Design & Creative
Oct. 2022- Present
Creating & executing new concept designs, utilizing a human-centric and wholistic design approach. Bringing together cross functional teams & outside vendors to create physical experiences within a digitally driven, fast-scaling tech startup.
Reef Technology
VP Experiential Design, Physical Product
Aug. 2021- May 2022
Sweetgreen
Senior Design Manager
Nov. 2020- Aug. 2021
Leading store design & development for new markets & high-profile stores. Ensuring new markets met brand standards, while introducing new locally relevant palettes.
WeWork
Creative Director & Head of Design, Labs
Mar. 2018- Aug. 2022
Charged with concepting and creating the physical experience for WeWork Labs, I opened 40+ physical spaces across 6 continents within a year and a half, by utilizing the intersection of data and design to drive efficiency and profitability.
Kaper Design, LLC
Creative Director
June 2020- Present
Kaper Design is a multidisciplinary design thinking, concept studio, & consultancy creating 2D & 3D interior & exterior experiences for the restaurant, hospitality and F&B world.
Starbucks
Design Manager, Americas Concepts
Aug. 2013- Mar. 2018
Executes Design strategy in design of new concepts & thinking for Starbucks. Provides clear, effective and timely communication of design direction and changes. Identifies exceptions, proposes design solutions and resolves issues. Supports the implementation of company programs to ensure the success of the Company.
“The role of the designer is that of a very good, thoughtful host anticipating the needs of his guests.”
-Charles Eames